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F: I see. So what would you say’s been the main focus for Mirador in the past year?
M: Well, instead of expanding into the retail market in Europe like other companies have, what we’ve actually done is concentrate on our commitment to customer service in the UK. In the coming year, we will aim to strengthen our focus on product development and design.
F: I noticed that Mirador’s turnover was, well, disappointing let’s say, from January to April of this year. Why was that? Was it just that you had the traditional low sales after the new year break?
M: The real cause of the problem was simply that retailers didn’t need to order very much from us at the beginning of the year because their own stock levels were so high. And so our turnover figures looked low. These figures will increase when supplies of the new products reach the shops.
F: Ah yes, I see. Back to the new venture. Which market are you aiming for with your new products?
M: What we want to do is move away from branded products that you purchase in specialist retailers or the best department stores and get our products onto the shelves of quality supermarkets, with their own labels on them, just like they do in France.
F: Excellent. One more question – what aspect of the business do you think you need to pay most attention to now?
M: The last year’s seen a lot of changes for us – we’ve had a major reorganisation of the three business divisions, involving quite a lot of staff recruitment, development and retraining. Over the next few months, we’ve got to have a number of meetings with CDLE and concentrate on reviewing our long term business plan for the company.
F: [fade] It’s good to hear you so confident, Mr Warren. [fade] Thank you for talking to me..
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