BEC商务英语高级阅读模拟题(9)

　　So, how do you become a Tylers Bookshops franchisee? The total investment required adds up to ￡150,000. __12__. Mr Tyler explains further. “The training program for franchisees is extremely thorough, taking two months, in which they will learn about buying, merchandising, promotions, understanding publishing patterns and seasonal trends. __13__. Following their training, franchisers will continue to receive help, information and advice, drawing on central services in buying, marketing, IT, administration, property, human resources and accounting.”

　　Whether Tylers Bookshops “revolutionizes” the industry or not remains to be seen. __14__. It will also, of course, create new opportunities for those who are willing to seize them and who have the time, money, energy and comm.

　　A This group of consumers forms a lucrative market.

　　B New sources of competition have emerged to threaten traditional bookshops, according to Mr Tyler.

　　C Whatever the outcome, its decision to go along the franchise route will be keenly monitored by rival firms.

　　D Tylers, with its new franchise strategy, clearly seeks to capitalize on this potential.

　　E In return for this financial commitment, Tylers supply every aspect of the business, tried and tested.

　　F Their desire to read is unaffected by this increasing use of computers in the home.

　　G It also covers staff selection, shop management and maintaining controls.

　　H These ambitious words belong to William Tyler.

　　返指方法四：使用人称代词和物主代词。

　　在A-H备选句中一旦出现代词，就应该在前文中找到对应。否则该句就不能成为答案。如本练习中的：9， 10， 13.

　　请大家用返指方法一,二解决：10，11, 12，14.

　　重要词汇和表达：

　　High street; fragmented; franchise; outlet; turnover; circulation; set to be; add up to; merchandising;