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Sharing
Information: A Day in Your Life
Every day, you take advantage of
all kinds of services, mobile, social media, free internet search and more. When
you use these services, you’re sharing information about yourself with friends,
with businesses, while you’re out and about, while you’re at home. That
information is shared and sold within businesses, with their affiliates, with ad
networks.
So, in a typical day, you might
shop at a store and use a loyalty card to take advantage of a sale, and your
shopping habits may be shared or sold.
You might need to fill a
prescription and your prescription history may be shared or sold. You might use
a daily coupon app to get a deal at a nearby restaurant and your location
information may be shared or sold. You might visit a news site where you notice
an ad for your favorite brand of shoes.
It’s an online sale, this weekend
only, so you buy a pair. And the articles you read and your shoe preferences
may be shared or sold. You might login to a social network and see that your
friends are filling out an “All About Me” quiz. You get the quiz app and share
your answers, and your quiz responses and profile information may be shared or
sold.
A regular day. You’ve taken care
of business, used some free services, gotten some good deals and revealed all
kinds of information about yourself.
So at the end of the day, the
question is, who has your information and where is it going next?
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