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Listen to an extract of an
interview with a professor of Business Studies about the subject of Motivation.
Decide whether the following statements are right or wrong.
1.
The most important thing for a manager is motivation.
2.
Managers find motivation easy because they are trained.
3.
Money is the most important factor for workers.
4.
Workers at Western Electric increased productivity after management started to
include them in decision making.
5.
The company Kochums changed from being a failing company to a successful one
after changing their motivation practice.
Transcript:
Radio interviewer: Professor Bevan, how
important is motivation for a manager?
Professor Bevan: Oh, motivation is
extremely important. I’d say it’s the most important aspect of a manager’s job.
A manager’s job is to get the job done... whatever that job might be. So a
manager has to motivate the workers....as a team and also on an individual
basis. Without motivation the job just won’t get done.
Radio interviewer: So how do managers go
about doing this? It doesn’t sound very easy.
Professor Bevan: No, it is a
complicated issue. But managers have special tools. They are trained to use them
to boost motivation and increase production to a maximum.
Radio interviewer: Tools?
Professor Bevan: Yes, tools
like...praise...approval and...recognition. And then there is trust... and
expectation. They are all important for workers.
Radio interviewer: And money? What about
money?
Professor Bevan: Yes, money is a factor
but you might be surprised to learn that it comes out last on the list of these
tools that we are talking about.
Radio interviewer: So, what comes before
money? What sort of things are more important for workers?
Professor Bevan: Well...all of the
things that I have already mentioned, and then...job enrichment and good
communication between the workers and the bosses.
Radio interviewer: And have you got any
examples of real life situations to back up your claims?
Professor Bevan: One good example is
the firm Western Electric. When managers started taking an interest in their
workers there was a huge increase in production. They started to talk to the
workers and encouraged them to get involved in decision making. Workers began to
feel that their contributions were important. And it paid off.
Radio interviewer: Productivity
increased?
Professor Bevan: Yes, hugely. The
Swedish company Kochums is another example. The company was on the verge of
collapse when managers decided to try a change in motivation practice.
Radio interviewer: What did they do?
Professor Bevan: Well, basically it was
a change in attitude towards their workers. Managers decided to stop giving
orders and to try persuading them instead.
Radio interviewer: And it worked?
Professor Bevan: Absolutely. In just
ten years they managed to turn a 15 million dollar loss into a 100 million
dollar profit.
Radio interviewer: So, let’s get this
straight... are you saying that workers are not interested in earning more money?
Professor Bevan: I’m saying they’re not just interested in money. It is important of course. We need to enjoy a certain standard of living. But, as I mentioned before, there are other things that are just as important; ...praise, approval, recognition, trust and expectation, job enrichment and good communication.
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