BEC口语情景对话：品牌发展的重要途径

　　为了方便同学们的BEC商务英语学习，新东方在线BEC商务英语网为大家准备了BEC口语情景对话：品牌发展的重要途径，供大家阅读参考，希望以下内容能够为同学们的BEC商务英语考试提供帮助。更多有关BEC商务英语考试的内容，尽在新东方在线BEC商务英语网!

　　A:Which of the steps are you focusing on in brand growth?Awareness,understanding,acceptance,or loyalty?

　　B:We’re working on different steps in different areas.For example,our Corbert line is thriving in American markets,we’ve already reached the loyalty stage.In Asia,however,it’s a different story.Most people haven’t even heard of Corbert,so we’re working on awareness through a lot of product launches and related activities.

　　A:What are you doing to increase understanding in the European sector?

　　B:Understanding comes from product differentiation.We get that through product demonstrations,literature,expert testimonials,and the like.

　　你把发展品牌的重点放在哪一步?意识,了解,接受还是忠诚?

　　我们现在对不同地区采取不同的步骤.例如,我们科尔波特系列在美洲市场非常火爆,我们已经达到了忠诚的阶段.可是在亚洲情况却不相同.大多数人都没有听说过科尔波特,所以我们要通过很多产品发布和相关的活动来提高人们的产品意识.

　　你们准备在欧洲地区做点儿什么可以增进大家对产品的了解?

　　介绍产品差异有助于人们对产品的了解.我们可以通过产品展示,宣传材料,专家推荐书等等来做到这一点.

　　Brand growth:品牌发展

　　Thrive: to become, and continue to be, successful, strong, healthy, etc. 兴旺发达;繁荣;蓬勃发展;旺盛;茁壮成长

　　New businesses thrive in this area. 新企业在这一地区蓬勃兴起.

　　These animals rarely thrive in captivity. 这些动物栏养起来很少会肥壮.Work on sth: 致力于,从事于

　　The scientists are still working on inventing new methods of reaching outer space.

　　科学家们仍致力于发明到达外层空间的新方法.

　　Launch: the action of launching something; an event at which something is launched (航天器的)发射;(船的)下水;(产品的)上市;(事件的)发起

　　the successful launch of the Ariane rocket 阿里亚娜火箭的成功发射

　　a product launch 产品的投放市场

　　...and the like...诸如此类的,相似的,类似的

　　jazz, rock and the like(= similar types of music) 爵士乐、摇滚乐以及诸如此类的音乐