商务英语：商业计划书

　 BEC商务英语考试在现在的考试形式占有重要的地位，当今社会不论是学生还是职场人都在努力的奋斗这提升自己的能力和晋升的空间，那么我们该怎么样复习好BEC英语呢!

概述(executive summary)

　　概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

　　概述应包括的基本内容有：

　　企业的宗旨，例如：

　　In 2007, ABC Corporation was created to...

　　Now, ABC Corporation is at a point where...

　　背景介绍，例如：

　　For many years people have...

　　The condition of the industry today is suchthat...

　　产品或服务及市场竞争情况，例如：

　　We have just completed the development of S30 - a novel and proprietary constructiontool compared to competitive products, our S30 can...

　　企业目标，例如：

　　Our objective, at this time, is to propel the company into a prominent market position.We feel that within 5 years ABC Corporation will be in a suitable condition for furtherexpansion, an initial public offering or profitable acquisition. To accomplish this goal we...

　　管理团队和管理组织，例如：

　　Our management team consists of 5 men and women whose backgrounds consist of 10years of marketing with...

　　市场策略，例如：

　　The fundamental thrust of our marketing strategy consists of...

　　财务状况和计划，例如：

　　In 5 years we will have... and our investors will be able to...

　　结论，例如：

　　ABC Corporation enjoys an established track-record of excellent support for ourcustomers. Their expressions of satisfaction and encouragement are numerous, and weintend to continue our advances in the...