BEC商务英语阅读：星巴克开拓新的市场

　　此篇商业类文章特别适合参加BEC商务英语考试的同学们用来扩展学习，讲述了星巴克的商业计划。虽然文章短小，但是适合同学们做为精读材料。

　　SUMMARY

　　星巴克希望将其咖啡连锁店变为更大的消费品企业。

　　CONTENT:

　　Starbucks hopes to transform itself from a coffee chain into a broader consumer-product company in China with the opening of a food store.

　　The new store, in Beijing"s Oriental Plaza, serves beef lasagna, cream of mushroom soup and smoked chicken salad, among other dishes.

　　"The new store, decoratedas a Paris coffee shop, is targeting high-end consumers who work nearby and would like to have a nice lunch, afternoon tea or just a coffee break," said Lory Lu, manager of the store. Lu added that company has opened several such shops in Hong Kong.

　　In June last year, Starbucks acquired San Francisco-based Bay Breadand its La Boulangebakery brand.

　　Starbucks food portfolio is an important part of the company's core business. According to the company, food now accounts for $1.5 billion in revenue in US company-operated stores and has grown by double digits in each of the last two fiscal years.

　　KEYWORDS:

　　1.consumer-product 消费品

　　2.Beijing's Oriental Plaze 北京东方广场（位于北京市东城区）

　　3.lasagna 卤汁面条

　　4.decorate 装饰，布置

　　5.fiscal 财政的，会计的

　　6.Bay Bread 港湾面包（一个法式烘培公司）

　　7.La Boulange 一种法国面包品牌，小编木有找到具体的汉语翻译，大家暂且译为“法国面包”（有知道的欢迎来告诉我！）

　　8.portfolio 公文包，文件夹，投资组合